Privacy Policy

Mio Beauty Magazine / Mio Beauty

Mio Beauty Magazine / Mio Beauty, including related websites, media services, applications, online reservation systems, salon listing services, inquiry forms, management screens, and other related services, collectively referred to as the “Service,” recognizes the importance of appropriately protecting the personal information of users, listed salons, business partners, and other related parties.

We are committed to collecting and using personal information only to the minimum extent necessary. Personal information collected through the Service will be used only for purposes necessary for reservation management, inquiry handling, communication with listed salons or selected service providers, provision and improvement of the Service, legal compliance, and other related purposes. We will not use personal information beyond these purposes without a lawful basis or the user’s consent where required.

This Privacy Policy explains how we handle personal information in connection with the Service.

1. Scope of Application

This Privacy Policy applies to the following services operated or provided by us:

1. Mio Beauty Magazine
2. Websites, media, applications, and related services associated with Mio Beauty
3. Listing services for beauty salons, esthetic salons, nail salons, clinics, and related businesses
4. Salon search, store introduction, articles, and interview content
5. Online reservation systems and reservation-related functions
6. Inquiry forms, document request forms, listing application forms, interview request forms, campaign application forms, and other forms
7. Salon management screens, reservation management screens, and customer management functions
8. Services provided for Japan, Vietnam, and other overseas markets
9. Any other services related to the Service

2. Information We Collect

We may collect the following information only to the extent necessary to provide the Service.

We do not collect personal information beyond what is necessary and will endeavor to delete or anonymize information that is no longer necessary for the stated purposes.

2.1 Information About Users

• Name
• Email address
• Phone number
• Country or region of residence
• Preferred language
• Social media account information
• Reservation details
• Preferred visit date and time
• Desired menu or service
• Preferred staff member
• Inquiry details
• Survey responses
• Campaign application information
• Other information entered or provided by users through the Service

2.2 Treatment and Counseling-Related Information

When the Service provides online reservation, counseling, or treatment management functions, we may collect the following information only to the extent necessary for treatment or service provision:

• Desired treatment or service
• Information provided by the user regarding hair type, skin type, physical condition, or similar matters
• Information regarding allergies, skin concerns, precautions, or similar matters
• Past treatment history
• Counseling details
• Before/after treatment photos
• Other information necessary for treatment or service provision

Such information will be used only to the extent necessary to provide the treatment or service requested by the user. If we use identifiable photos, videos, reviews, or similar content for advertising or promotional purposes, we will obtain separate consent where necessary.

2.3 Information About Listed Salons and Business Partners

• Company name or store name
• Contact person’s name
• Email address
• Phone number
• Address or location
• Business details
• Store information
• Menu, pricing, and staff information
• Reservation acceptance information
• Contract, billing, and payment information
• Information related to listing, advertising, interviews, and sales activities

2.4 Technical and Usage Information

For improving usability, access analysis, advertising measurement, and preventing unauthorized use, we may collect the following information:

• IP address
• Cookies
• Device information
• Browser information
• Operating system information
• Access date and time
• Pages viewed
• Click history
• Reservation flow usage history
• Advertising identifiers
• Referrer information
• Other information related to the use of the Service

This information is not used for the purpose of directly identifying an individual, but rather for improving the Service, measuring advertising effectiveness, and preventing unauthorized use.

3. Purposes of Use

We use collected personal information only to the minimum extent necessary for the following purposes:

1. To provide, operate, and manage the Service
2. To accept, confirm, modify, or cancel online reservations
3. To communicate and share necessary information between users and listed salons or selected service providers
4. To respond to inquiries, consultations, and requests
5. To contact users or partners regarding listings, advertisements, interviews, tie-ups, campaigns, and related matters
6. To send newsletters, campaign information, event information, seminar information, and service announcements
7. To improve the Service, develop new functions, and enhance service quality
8. To analyze usage, conduct marketing, deliver advertisements, and measure advertising effectiveness
9. To prevent and respond to unauthorized use, nuisance acts, disputes, system failures, and other issues
10. To handle contracts, billing, payments, accounting, tax matters, and legal compliance
11. To provide support, operate, and manage the Service in Japan, Vietnam, and other countries
12. To use information for purposes consented to by the user
13. To carry out operations incidental to the above purposes

If we use personal information beyond the purposes stated above, we will obtain the user’s consent in advance where required by applicable laws.

4. Sharing Reservation Information with Listed Salons

When a user makes an online reservation, inquiry, document request, counseling request, or similar action through the Service, we may provide the user’s information to the selected listed salon, clinic, partner, or service provider to the extent necessary to handle the reservation or inquiry.

The information shared may include:

• Name
• Phone number
• Email address
• Preferred reservation date and time
• Desired menu or service
• Preferred staff member
• Inquiry details
• Counseling details
• Treatment-related precautions
• Other information necessary for reservation, treatment, or inquiry handling

The handling of personal information by listed salons, clinics, and related service providers is subject to their respective privacy policies or personal information management policies.

5. Provision to Third Parties

We will not provide personal information to third parties without the user’s consent, except in the following cases:

1. When the user has given consent
2. When necessary to provide a service requested by the user, such as reservations, inquiries, treatments, or counseling
3. When necessary information is shared with listed salons, selected service providers, or business partners
4. When required by laws or regulations
5. When necessary to protect human life, body, or property
6. When particularly necessary for public health purposes
7. When cooperation with government agencies, local authorities, courts, police, tax authorities, regulators, or similar bodies is necessary
8. When personal information is provided in connection with a merger, company split, business transfer, or other business succession
9. When personal information is provided to service providers within the scope necessary for outsourced operations

6. Outsourcing

We may outsource part of the operations necessary for providing the Service to external service providers, including:

• Server operation and cloud management
• System development, maintenance, and operation
• Email delivery
• Inquiry management
• Reservation management
• Payment processing
• Advertising delivery
• Access analysis
• Data analysis
• Customer support
• Accounting, billing, and tax-related operations
• Translation, content production, and marketing support

In such cases, we will exercise necessary and appropriate supervision over outsourced service providers to ensure that personal information is securely managed.

7. Provision of Services Overseas

The Service is intended to be used in multiple countries and regions, including Japan and Vietnam.

Accordingly, to the extent necessary for reservation handling, inquiry support, communication with listed salons or selected service providers, system maintenance and operation, and service improvement, users’ information may be handled in Japan, Vietnam, or other countries or regions.

We limit the handling of personal information to the minimum extent necessary and will endeavor to implement appropriate security measures in accordance with applicable laws, even when information is handled overseas.

8. Use of Cookies, Advertising Identifiers, and Analytics Tools

The Service may use cookies, advertising identifiers, and similar technologies for improving convenience, analyzing usage, delivering advertisements, conducting marketing, and improving the Service.

We may use external services such as:

• Google Analytics
• Google Ads
• Meta Ads
• Microsoft Clarity
• Other access analysis tools
• Advertising delivery services
• Social media integration services
• Email delivery services
• Inquiry form and reservation form services

Through cookies and similar technologies, browsing information, device information, behavior history, and other usage-related information may be transmitted to these external service providers.

Users may refuse the acceptance of cookies through their browser settings. However, some functions of the Service may not work properly if cookies are disabled.

9. Handling of Payment Information

When online payment functions are provided through the Service, information necessary for payment may be provided to payment processors, credit card companies, financial institutions, and other payment-related service providers.

We may operate the Service in a manner that does not directly store credit card numbers or similar payment information. Please refer to the terms and privacy policies of the relevant payment service providers for details regarding their handling of payment information.

10. Treatment Photos and User-Submitted Content

When users or listed salons submit or provide photos, reviews, articles, comments, treatment examples, before/after images, or similar content to the Service, we may use such content for the operation, listing, introduction, advertising, promotion, quality improvement, and other related purposes of the Service.

If photos, videos, reviews, or other content that can identify an individual are used for advertising or promotional purposes, we will obtain separate consent where necessary.

11. Handling of Sensitive Information

In connection with treatments, counseling, reservation management, and related services, we may collect information concerning health conditions, allergies, skin type, physical condition, physical characteristics, treatment history, and similar matters.

We will collect and use such information only to the extent necessary and will limit sharing with selected salons, treatment staff, counseling staff, or related personnel to the scope necessary for service provision.

12. Security Measures

We will implement necessary and appropriate security measures to prevent unauthorized access, leakage, loss, destruction, alteration, misuse, or other improper handling of personal information.

Such measures may include:

• Access control management
• ID and password management
• Encryption of communications
• Protection of servers and systems
• Employee training
• Supervision of outsourced service providers
• Log management
• Incident response procedures
• Retention period management
• Deletion or anonymization of unnecessary information

13. Retention Period

We retain personal information only for the period necessary to achieve the purposes of use or for the period required by applicable laws.

When the retention period has expired or the information is no longer necessary for the stated purposes, we will delete, erase, or anonymize such information by reasonable means.

14. User Rights

Users may request the following with respect to their personal information held by us, in accordance with applicable laws:

• Disclosure
• Correction
• Addition
• Deletion
• Suspension of use
• Erasure
• Suspension of provision to third parties
• Withdrawal of consent
• Explanation regarding processing

Users who wish to make such requests should contact the inquiry desk below. We will verify the identity of the requester and respond appropriately in accordance with applicable laws.

15. Use by Minors

If a minor uses the Service and provides personal information, the minor must obtain consent from a parent or legal guardian.

In particular, consent from a parent or legal guardian may be required when providing information related to reservations, counseling, treatments, campaign applications, or similar matters.

16. External Links

The Service may contain links to external websites, listed salon websites, social media platforms, reservation sites, payment sites, and other third-party services.

The handling of personal information on external websites is subject to the privacy policies of the respective external websites or service providers. We are not responsible for the handling of personal information by external websites or third-party services.

17. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time in response to changes in laws, service content, business operations, or management policies.

The revised Privacy Policy will become effective when posted on the Service. However, if user consent is required by law for any change, we will obtain such consent by an appropriate method.

18. Contact

For inquiries regarding this Privacy Policy or requests for disclosure, correction, deletion, suspension of use, or other handling of personal information, please contact us at:

Operator: Mio Beauty Magazine / Mio Beauty